Target traffic is the lifeblood of your online business and when you want to scale your online business you need as much of it as you can get. In this article, we have some traffic generation ideas that you can use to really ramp up your targeted visitor count.
Investing in traffic is the right thing to do. Without traffic you will not generate any leads and sales so never consider money you spend on traffic generation as a “cost” or “expense”. This is a very negative way to look at things.
You know that you need to significantly increase your traffic if you want to be successful with your scaling. Traffic generation is the key to scaling your online business.
Content Marketing
You cannot do enough content marketing. Whatever you are doing now you need to ramp it up and do more. Getting the word out about your online business with content marketing is a great way to generate targeted traffic.
When you publish content it will be around for a long time. Unlike advertising which disappears when you stop paying for it, your content on your website and other platforms continues to work hard for you.
Take advantage of all forms of content marketing for your online business. At a minimum you should include your website, Facebook, Instagram, and Twitter as content marketing outlets.
Search Engine Optimization (SEO)
Consider SEO as a longer term strategy. When you create your content for your website, make sure that it is optimized for SEO. Use the keywords that you would like to rank for on Google and the other search engines in your titles, body text and meta descriptions. SEO optimize the images and other media that you use in your content as well.
The other thing that you need to do is to create back links for your web pages. These are links from other websites and you need to get the highest quality links that you can. You can outsource this task to a competent freelancer.
SEO is a huge subject and beyond the scope of this article. It is always worth doing SEO as appearing on the first page of Google for popular search terms is likely to drive hordes of targeted traffic to your website. Good SEO always starts with solid keyword research.
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These are all proven ways to generate more traffic and you can choose the ones that suit your online business best.
Video Marketing
We highly recommend that you participate in video marketing. Videos are extremely popular and a great way to drive targeted traffic to your online business. YouTube is the world’s second largest website behind Google. Videos are very popular on Facebook as well.
It takes time and effort to create good videos which is why a lot of online business owners don’t do it. Videos are essential these days and you should have them on your website as well as your YouTube channel and on your Facebook profile.
Paid Advertising
Free traffic generation methods like content marketing are great but they can take time to generate traffic for you. The advantage of paid advertising is that you can normally get results very fast.
One of the most effective forms of paid advertising is pay per click (PPC), that you can purchase from Google and Microsoft. You will use keywords to display ads on the first page of Google, Bing and Yahoo. When someone clicks on your ad and ends up at your website you will pay a small charge.
Another form of paid advertising that could work for your online business is social media ads. Here you can utilize the power of Facebook, Instagram, LinkedIn, Twitter and so on to spread the word about your online business to your target audience.